As the most recognized and trusted domain extension with over 150 million .COM domain names, it gives websites credibility. In fact, without realizing, most people default to .COM when discussing websites. It also offers your website a wider demographic reach than other domain extensions. No wonder 100% of the Fortune 500 companies host websites on .COM domains.

With most people defaulting to .COM, it is highly likely that emails will be shared with unintended recipients. For example, an email may be mistakenly sent to recipient@company.COM instead of recipient@company.CO.UK. In such an instance, there is the risk of having your company's sensitive commercial data or trade secrets leaked to your competitors.

Premium domain names are expensive and are unlikely to be used by 'fly-by-night' businesses. This reality gives you a sense of trust and authority which influence purchasing decisions thereby increasing conversion rates and revenue for your business.

A premium domain name protects your brands from competitors acquiring domain names similar to yours resulting in the loss of countless valuable customer leads due to confusion over the domain names. Owning the premium domain name drastically reduces this risk.

Premium domain names give your marketing efforts a boost as they work with your branding efforts, not against them. They are easily remembered and give customers and search engines an easy and intuitive way to remember and find you online. They are also effective for word-of-mouth marketing.

Search Engine Optimization (SEO) is a key principle of online marketing. Premium domain names often include high-quality keywords which increase the likelihood of ranking higher by search engines. This ranking enhances your visibility, traffic and revenue. It also reduces your competitors' options.

Premium domain names give you direct type-in traffic or referral traffic when the product or service is entered as a domain name in their web browser instead of using a search engine. When this happens, the traffic is targeted to your website whilst bypassing your competitors'.

Investing in a premium domain name is like investing in a store front property in major cities such as London or New York. The value of the domain will appreciate over time and in so doing increase your brand equity. If you decide to sell the domain in the future, you can expect a lucrative return on your investment.